Assimakis Tseronis, 16 October 2017, 16h

October 16, 2017

ArgLab Research Colloquium

Av. de Berna 26, I&D Building, First floor, room 0.07

 

Multimodal Argumentation: Building Bridges between Argumentation Theory and Multimodal Analysis

Assimakis Tseronis, University of Amsterdam

 

In the past twenty years argumentation scholars have extended their object of study by embracing the idea that arguments are put forward in discourses composed by more than just the verbal mode (Birdsell & Groarke, 1996; Birdsell & Groarke, 2007; Groarke, Palczewski, & Godden, 2016; Kjeldsen, 2015). Words, written or spoken, are more often than not accompanied by visuals, sound or gestures to create static or dynamic multimodal texts that are used in order to make claims and advance reasons in a variety of genres and media (Tseronis & Forceville, 2017). Linguists and discourse analysts, from their side, have been systematically studying the ways in which various modes combine to create meaning within the growing field of research known as multimodal analysis (Kress & van Leeuwen, 1996; Bateman, 2014; Jewitt, 2014; Norris & Maier, 2016). Nevertheless, no special attention has been paid within this field to those communicative situations where the support of a standpoint with arguments and the acceptability of the argumentation are at stake. In order to be able to analyse the various aspects of multimodal documents on their merits and to account for their argumentative relevance it is necessary to build bridges between argumentation theory and multimodal analysis. In this presentation, I give a brief overview of the issues that have been addressed by scholars studying multimodal argumentation, and discuss how certain criticisms can be tackled. I propose incorporating insights from multimodal analysis and pragmatics into a model of argumentation in order to systematically analyse instances of multimodal argumentation. To illustrate the various points, I present examples from advertisements, subvertisements, and front covers of magazines, among others.

Back to previous page


Events

All Events

Steven Gouveia, 13 December 2017, 16h

Steven Gouveia presents A Neurophilosophical Account of Perception The Mind…

December 13, 2017

Andri Christodoulou, 11 Dec 2017, 16h30

ArgLab Research Colloquium | "Using argumentation as a tool for…

December 11, 2017

Elisabetta Montanari, 27 Nov 2017, 16h

ArgLab Research Colloquium | "Learning Consistency Via Argumentation"

November 27, 2017

Dina Mendonça, Fr 27 Nov 17 Sala 606 TB, 16h

Dina Mendonça on the Role of Reflexivity and Meta-Emotions in…

November 24, 2017

Klaus Gaertner, 15 November 2017, 16h

Klaus Gartner RIP Mind & Cognition Seminar, The Dynamics of…

November 15, 2017

Fabrizio Macagno, 13 November 2017, 16h

ArgLab Research Colloquium | "Evidence for misunderstandings"

November 13, 2017

Conference on Value Disagreement

VDC-2017: International Conference on Value Disagreement @IFILNOVA

November 09, 2017

Assimakis Tseronis, 16 October 2017, 16h

ArgLab Research Colloquium | "Multimodal Argumentation: Building Bridges between Argumentation…

October 16, 2017

Andrés Soria Ruiz, 13th October 2017, 11h

Talk by Andrés Soria Ruiz, Institut Nicod | Fr. 13.10.2017…

October 13, 2017

Workshop on Legal evidence and argumentation

The workshop aims at exploring the notion of expert-based evidence…

October 11, 2017

RIP Seminar with Rob Clowes, 4th October 2017 at 16h.

Mind & Cognition RIP Seminar on Material Agency and Strong…

October 04, 2017

Marcin Lewiński, 2 October 2017, 16h

ArgLab Research Colloquium | "Disagreeing, misunderstanding and strawmanning"

October 02, 2017

Institutions

IFIL FCSH/NOVA
Faculdade de Direito Universidade Nova de Lisboa
FCSH
UNL
FCT