David H. Zarefsky, Monday 8 May 2017, 12h

May 08, 2017

Public Lecture


David H. Zarefsky, Professor Emeritus, Northwestern University, USA


Monday, 8 May, 2017, 12h-13h30

Av. de Berna 26, Torre B, Auditório 1, Faculty of Social Sciences and Humanities, Universidade NOVA de Lisboa, Portugal


The surprising results of the U.S. 2016 Presidential election called into question many assumptions about the nature of democracy and the state of political argumentation.  Professor Zarefsky will examine several factors accounting for the election results, put the 2016 campaign in the context of other U.S. election campaigns, and assess how the campaign changed the “rules of the game.”  He will consider structural elements of U.S. campaigns, the media coverage of the campaigns, and the increasing polarization of the citizenry as factors affecting contemporary political argumentation.


David Zarefsky is one of the most renowned rhetoric and argumentation scholars in the world. He is past president of the National Communication Association (USA) and the Rhetoric Society of America, as well as a recipient of a number of distinguished scholarship awards. He is well-known for his research on American public discourse, especially presidential rhetoric (see Political Argumentation in the United States, Philadelphia, 2014); for his influential insights into argumentation theory and rhetoric (see Rhetorical Perspectives on Argumentation, New York, 2014); and for best-selling guidebooks on public speaking, debate, and strategic communication (see Public Speaking: Strategies for Success, 8th Edition, 2016).

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